Blogs

Rockstar — Maria Givens   Maria Givens is the VP, Media & Digital Platforms for North America at Bayer Consumer Healthcare and leads an award-winning in-house team across Strategy, Activation, AdTech, Brand websites, DTC and CRM. She is responsible for connecting consumers to the most trusted self-care brands in service to the mission of Health…

Icon — Mita Mallick   Mita Mallick is a change maker with a track record of transforming culture and business. She gives innovative, culturally-resonant ideas a voice and serves customers and communities with purpose. She’s had an extensive career as a multicultural marketer in the beauty and consumer goods space, being a fierce advocate for…

Icon — Jon Iwata   Jon Iwata is Practice Leader of the Yale Program on Stakeholder Innovation and Management at Yale School of Management, where he is an Executive Fellow and Lecturer. The program, established in 2022, was founded based on the work Jon and his collaborators led exploring stakeholder capitalism’s impact on leadership. Jon…

Innovator — Phil W Cho   Phil Cho is the founder and executive producer of Noledge, a full service agency known for bold storytelling, strategic content, and culture-driven campaigns. Blending a sharp creative eye with deep industry insight, Phil leads with purpose – collaborating with brands, franchises, and artists to produce work that resonates. In…

Source: Google Retail media has evolved far beyond traditional advertising methods. Today, brands are leveraging innovative formats like shoppable videos, augmented reality (AR), virtual reality (VR), and in-store interactive displays to engage customers in more meaningful ways. These advancements have transformed retail media into powerful marketing hubs, enabling brands to reach their target audience more…

Rockstar — Lisa Bull   Lisa Bull is a visionary and results driven global marketing leader with 15+ years of experience in crafting high-impact, data-driven digital marketing strategies and driving audience engagement across industries including hospitality, entertainment, and consumer products. She excels in managing large cross-functional teams, leading go-to-market strategies, accelerating brand and membership growth…

Icon — Maryam Banikarim   Maryam Banikarim is a seasoned C-suite executive, Emmy-winning producer, and community builder with over 25 years of experience driving growth and transformation for global organizations, including Fortune Media, Nextdoor, Hyatt, Gannett, NBCUniversal, and Univision. Known for blending strategy, creativity, and operational execution, she has led global teams across sales, marketing,…

  As the road to the 2026 FIFA World Cup begins, soccer is taking center stage in the U.S. like never before. TelevisaUnivision’s Road to 2026 – Ruta 2026 – is the ultimate destination for U.S. Hispanic soccer fans, keeping them on the edge of their seats as they follow their favorite players and track…

  Green marketing is becoming essential, not just a trend. As sustainability becomes a crucial factor in consumer decision-making, brands are under pressure to ensure their environmental efforts go beyond surface-level messaging. Consumers are no longer satisfied with ambiguous commitments, regulators are tightening sustainability requirements, and brands that fail to implement authentic eco-friendly strategies risk…

The retail media landscape has undergone a massive transformation in recent years, with US ad spending projected to reach $77 billion by 2028. A key driver of this growth is off-site media, which is expected to account for $14 billion, roughly 20% of total retail media budgets.  This shift toward off-site media stems from the…