Branded Entertainment in the Age of Ad Blockers

By The Advertising Club of New York | June 25, 2018

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Meta-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously…

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FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

By The Advertising Club of New York | October 11, 2017

By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first…

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Creative Spirit Launches to Create Integrated Employment Opportunities for People With Intellectual and Developmental Disabilities

By The Advertising Club of New York | October 2, 2017

[youtube https://www.youtube.com/watch?v=Al-3ORf3p4w] Creative Spirit, a non-profit organization that creates integrated employment opportunities for individuals with intellectual and development disabilities (IDDs), today announced its launch into the U.S. market. Creative Spirit is committed to creating a global movement, changing the face of what true diversity in employment looks like via advocacy, awareness and, most importantly, action…

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Insights from The VERTICAL:Retail Breakfast

By The Advertising Club of New York | November 3, 2016

The AD Club of New York & Yahoo hosted the seventh breakfast in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. The discussion honed in on the specific burning question: How are Marketers Defining “Omnichannel” in an…

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Welcome Ericka Riggs to our AD Club Team!

By The Advertising Club of New York | October 6, 2016

We welcome Ericka Riggs to our team as Foundation & Inclusion Manager.  After 2 weeks it is apparent that she has the perfect spirit and experience to help us make some noise and do the important work and necessary work of our Foundation.  She hails from Dallas, Texas, MO, MD, PA, NY, and most recently…

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i'mPART Women's Fellowship Program

By The Advertising Club of New York | April 17, 2016

The ADVERTISING Club of New York is committed to mentoring and engaging women of diverse backgrounds in the advertising, marketing, media and related industries through our “i’mPART Women’s Fellowship Program”. OUR GOAL: To support mid-level professionals and provide them with tools to move them to the next level of their career path. We want to…

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