The Commerce Media Exchange brings together agency buyers, brands, retailers, and commerce media platforms for a candid, practical conversation on how commerce media actually works today — and what’s needed to drive its next phase of growth.
With the industry in the critical fall planning cycle, the focus is on real-world decisioning: how budgets are being allocated for Q4 execution and upcoming Q1 investments, how teams are navigating upcoming 2027 Joint Business Planning (JBP) negotiations, and how success is being measured across a complex ecosystem.
Table of 10
- Member: $2,950
- Non-member: $4,250 (this rate includes one-year, Bronze-Level Corporate Membership to The AD Club benefits for first-time members only)
Individuals
- Member: $295
- Non-member: $425 (this rate includes one-year, Individual Corporate Membership to The AD Club for first-time members only)
Young Pro (Under 35)
- Member $100
- Non-Member $105
Contact tara@theadvertisingclub.org for any questions about additional
COMMERCE MEDIA EXCHANGE TOPLINE AGENDA
- 8:30 REGISTRATION OPENS/ NETWORKING/ BREAKFAST
- 9:00 CONFERENCE WELCOME & COMMERCE MEDIA AT AN INFLECTION POINT
- 9:15 THE ARF RESEARCH SPOTLIGHT: ADVERTISER & AGENCY PERSPECTIVES ON RETAIL MEDIA NETWORK MEASUREMENT
- 9:35 BRAND CASE STUDY: COMMERCE IN PRACTICE
- 10:05 BRAND VS. DEMAND: REBALANCING THE FUNNEL
- 10:30 COFFEE BREAK
- 10:45 AGENCY POV: NAVIGATING RMN PROLIFERATION & INVESTMENT DECISIONS
- 11:05 PLATFORMS: COMMERCE BEYOND RETAIL RETHINK RETAIL MEDIA: SCALING PAST THE "EASY MONEY" ERA
- 11:30 AGENTIC COMMERCE: WHAT CHANGES NEXT?
- 12:00 CLOSING: WHAT TO BUILD NOW
Moderators & Featured Speakers
Thank You To Our Sponsors
Thank You To Our Planning Committee
Jay Altschuler, SVP Global Media & Agency Relations, Mastercard
Shaun Ayala, Senior Manager, Go-to-Market- Events & Trade Marketing, Best Buy Ads
Katie Babcock, Director, Performance Solutions, Google
Carl Fremont, Chief Executive Officer, Quigley-Simpson
Marinn Jackson, Director, Agency Development, Amazon
Terryn Lance, Sr. Director Media Strategy & Planning, Walmart
Stephanie Mellman, Principal, Medialink
Julian Mintz, VP of Sales, Albertsons
Jeff Reilly, Senior Director, GTM Strategy, Best Buy Ads
Seth Rogin, President, Performance and Intelligence, API/McClatchy
Mike Sallette, Principal, Bernicia Partners
Jeannine Shao Collins, Chief Client Officer, Kargo
Stefanie Stewart, Head of Industry, Retail Media, Google
Lisa Valentino, Chief Ads & Media Officer, Best Buy Ads
Beth Wall, Vice President of Customer Marketing & Sales, Global Overview
Brett Wein, Vice President, Head of Food, Walmart