Wednesday, April 2nd, 2025; 12:00 pm - 1:00 pm EST

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What will consumers expect from brands? Should I go all-in on social commerce? Is 2025 the year of the cost conscience or luxury spender? 

Now that a new year is officially underway, advertisers are realizing that what has worked in the past may change faster than a ChatGPT search. At the center of everything is the consumer, but more specifically, their expectations of advertisers, where they can be reached, and how best to message to them. Marketers are balancing how to maximize cultural moments, proving the effect of their promotional strategies, increased competition, ever-evolving shopping habits, and more, all while under pressure to hit sales targets. Luckily, real-time insights into consumer trends and key audiences can help brands understand the opportunities (and potential pitfalls) of Q1 and beyond.