OOH: NOW - The Last Real Thing
December 3rd, 2025 8:30 am - 12:30pm
Tribeca 360, 10 Desbrosses St, NYC
2025 THEME:THE LAST REAL THING: As marketers chase pixels, prompts, and AI-powered everything, we’re returning to what’s real: the street corner, the subway platform, the skyline —the moments and messages that meet people where they actually are. OOH is the last real thing: a medium rooted in truth, trust, and public presence. At a time when connection matters more than attention, OOH invites brands to show up —big, bold, and human. Join us as we explore how creativity, technology, and culture converge in the real world, and why that matters more than ever. Agenda coming soon!
OOH:NOW CONFERENCE- THE LAST REAL THING 2025 AGENDA
- 8:30 REGISTRATION OPENS/ NETWORKING/ BREAKFAST
- 9:00 CONFERENCE WELCOME & STATE OF THE INDUSTRY
- Gina Grillo, President & CEO, The AD Club of New York
- Elicia Greenberg, VP of Membership & Programs, The AD Club of New York
- Ryan Laul, CEO, Talon & AD Club Board Member
- 9:15 CLIENT PLAYBOOK: HOW GRUBHUB ORDERS UP OOH SUCCESS
- Moderated by: Jim Norton, CRO, Enterprise, OUTFRONT
- Featuring:
- Isabel Vera, Associate Director of Paid Media, Grubhub
- Chris Davies, VP, Account Management & Planning, Red Snap Agency
- 9:35 THE AGENCY PERSPECTIVE: INVESTMENT, ACTIVATION, AND THE FUTURE OF OOH
- Moderated by: Bob McCuin EVP, CRO, Clear Channel Outdoor
- Featuring:
- Cara Lewis, Chief Investment & Activation Office, dentsu
- Jackie Lyons, Chief Planning Officer , Havas Media Network
- 10:05 BRAND DEEP DIVE: NANIT'S STRATEGY FOR REACHING NEW PARENTS WITH OOH
- Featuring: Sara Plotkin, VP, Brand & Creative, Nanit
- Q&A with Brian Rappaport, Founder/CEO, Quan Media Group
- 10:20 COFFEE BREAK
- 10:45 CREATIVE CANVAS: INNOVATING VISUALS + IMPACT WITH OOH
- Moderated by: Mendi Robinson, VP, Creative, Lamar
- Featuring:
- Rhianna Jones, Associate Director, Creative Media, R+D Lab, Mediahub
- Felipe Munhoz, EVP Executive Creative Director, Area 23
- Thomas Murphy, Co-Chief Creative Officer, North America, VML
- 11:10 HOW ICONIC BRANDS STAY AHEAD: DATA CONTEXT AND STORYTELLING
- Moderated by: Laura Brandes, Senior Director, Agency Partnerships, Vistar Media
- Featuring:
- Zach Lain, Director, Global Data Partnerships, Pepsico
- Emery Downes, Head of Branded Card Media Strategy, JPMorganChase
- 11:35 BEYOND THE SCOREBOARD: OOH AND THE SPORTS MARKETING PLAYBOOK
- Moderated by: Andrew Weinstein, VP, Client Strategy, Talon
- Featuring:
- Goldie Paul Lehmann, Senior Marketing Manager, Paid Media, Puma
- Nick Sizer, Head of Mixed-Use Sales & Strategy, KLUTCH Sports Group
- 11:55 2025 OAAA MEDIA AWARDS & BRAND CASE STUDY
- Presented by: Anna Bager, President & CEO, OAAA
- 12:15 CLOSING REMARKS & A LOOK FORWARD
- Presented by: Dave Yacullo, Chairman, Outdoor Solutions
Thank You To Our Sponsors
Many thanks to our OOH:NOW Committee Co-Chairs:
Brian Rappaport
Founder/CEO, Quan Media Group
Laura Brandes
Senior Director, Agency Partnerships, Vistar Media
Ryan Laul
CEO, Talon Outdoor and AD Club of NY Board Member
Andrew Weinstein
Vice President, Client Strategy, Talon Outdoor
Dave Yacullo
Chairman, Outdoor Solutions
