Dustin Callif

As President, Dustin leads the strategy and day-to-day management of Tool, an award-winning creative studio for the world's most recognized brands, ad agencies and entertainment IP. Dustin is at the forefront of developing advertising campaigns and content systems supercharged by Artificial Intelligence. He believes there is a game-changing opportunity to leverage AI to revolutionize the content production pipeline.  His work/speaking focuses on how marketing teams can leverage new technology to develop powerful creative tools that make the production process more efficient, with a focus on scale and craft.  

Tool has been a leading voice in AI since 2016, having worked closely with brands such as Coca-Cola, Toyota, and New Balance to develop AI-powered campaigns that leverage NLP and Computer Vision. Most recently, Dustin helped Amazon, DoorDash, Miro and Mentos usher in their first major commercial productions leveraging GenAI.  

Dustin’s projects have been recognized with 1000+ awards, including two Emmys, a Cannes Lions Palme d'Or, and honors from the Webby Awards, AICP Next, the Clios, One Show, SXSW, Ciclope, FWA, Awwwards, MTV VMAs, AICP, OMMA, and Davey Awards. Dustin has spoken and judged at many of the advertising and marketing world’s largest conferences and awards shows, including the AICP Conference, Advertising Week, SXSW, Collision, Ciclope, CES, Cannes Advertising Festival, Marcon, NAB, DMEXCO and Digital Hollywood. He’s also a frequent contributor with Forbes on the subject of AI & advertising and currently serves on the AICP committee for GenAI and TikTok GenAI Advisory Board.