Tara Lawall

Tara Lawall is the Chief Creative Officer at Rethink New York. She is passionate about uncovering creative brilliance in others and turning strong ideas into impactful work. She believes there is always a way to win with the right team, stamina, and a bit of hope.

This approach has helped her lead teams to create work that is fun, effective, and recognized around the world. She has produced awarded projects across One Show, D&AD, LIAs, Art Directors Club, Clios, WARC, and Cannes, including a Titanium Lion. Her work is also part of the Advertising and Editorial Art permanent collection at MoMA.

Her love of collaborating with creative people extends beyond advertising. She has published two humor books, and her first short film, Retirement Plan, which she co-wrote is currently nominated for an Academy Award in the 2026 Oscars for the Animated Shorts category.

She lives in Brooklyn with her husband, two kids, a kitten, and too many house plants.