Posts by The Advertising Club of New York
BEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth. Terms of the deal were not disclosed. TubeBuddy will become a division of BEN Group and Rob Gabel, founder and former CEO…
Read Morefor the disruptors
From Member Kevin Coval, Executive Creative Director, Momentum Worldwide, Chicago This summer, these past ten months, have been eye-opening for many who believe in the sanctity of the status quo. 2020 has been a painful and deadly reminder that the world is grossly unjust and there are grand inequities in societies all over the planet.…
Read MoreNeurodiversity Initiative: Creative Spirit
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit…
Read MoreLeading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than…
Read MoreNYC's New Live Subway Map From Club Members Work & Co.
Work & Co has launched the first major redesign of the MTA subway map in decades, and acclaimed filmmaker Gary Hustwit documented the process of creating a new “live map” — one that updates in real-time — to help New Yorkers and tourists better plan their journeys. The Live Subway Map, which can be found at map.mta.info, is…
Read MoreAdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing…
Read More2020: The Year of Disruption
From Member Troy Troutner, Regional Vice President, West Coast, Kargo Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass movement for racial justice. Now, disruption is a constant state and it’s not just for tech. All brands have been truly challenged and pushed in…
Read MoreDisruption Across The Brand and Equity Landscape
From Member Brian Rappaport, CEO, Quan During a time where disruption is necessary, what brands do you think have successfully taken up the charge of disrupting the status quo? I personally love what Babe Wines has done during the past few months between partnering with Bumble and offering free moving services to those who have…
Read MoreMeet The Fellows: Ro Kalonaros
Ro Kalonaros connects, elevates, and amplifies the deep collective knowledge and brilliant creative work of Omnicom’s 70,000+ employees globally to facilitate agile and efficient collaboration across the network. She spearheads the strategic direction of OMC Hive, Omnicom’s internal knowledge sharing platform, and uses the platform’s business and cultural intelligence to advise cross-functional teams at the…
Read MoreMeet The Fellows: Brittany Johnson
Brittany Johnson is a Content Supervisor at Spark Foundry. She is a St. Louis native (Go Cards!) and a Loyola University of Chicago alum. She began her career in multicultural media strategy, and her passions led her to branded content & entertainment. Brittany’s previous clients include Procter & Gamble (P&G), State Farm, Wrigley, and Citi Bank. What she…
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