Posts by The Advertising Club of New York
Conversations With…Mike Sallette, Nestle Waters
D and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective.…
Read MoreDiversity and inclusion in ad tech: Why it’s important and how to make it work?
FFrom corporate member Ivan Guzenko, CEO, SmartyAds Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? It is important to understand that workplace diversity is about understanding, accepting and valuing differences among people; it doesn’t only come down to age, gender or…
Read MoreInside the Clubhouse: The New YouTube & Emerging Creator Content Trends
Conversations With…Sandra Sims-Williams, Nielsen
Selling Naked; Make it Great for Mobile
Excerpt from the direct-to-consumer e-commerce guide Selling Naked: A Revolutionary Approach to Launching Your Own Brand Online. When you’re creating your digital experience, it’s tempting and natural to spend all your energy critiquing mock-ups of your site (or “wireframes,” as we call them) on desktop. Big mistake. Since most of your customers will likely engage with…
Read MoreSara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? OMD’s D&I initiatives actively evolve alongside the needs of our people, our culture and our industry. Our current pillars are focused on a 360 approach that addresses the full employee lifecycle from educating…
Read MoreAdvice to encourage D&I efforts at agencies and more with Wallye Holloway, Associate Managing Partner, TBWA\WH
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? Yes, at TBWA\WH we have our DiversiTeam group. Started by Karina Salinas and Olivia Nguyen, this team focuses on ensuring that our diverse group of people have a voice and feel included. Our…
Read MoreInside the Clubhouse: Mobile User Behavior Trends Within CPG
Technology, Innovation and the New Normal with Sara DeViney, Director of Operations and Partnerships, Snowday
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? Snowday is a tight knit team built on a culture of sharing and community. As we began to work remotely along with the rest of the industry, it became increasingly important to us to remain committed to…
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