Posts by The Advertising Club of New York
Vertical:Politics Industry Overview
Vertical:Politics Full Panel
10-min Topline from Political Marketing Thought Leaders
The i’mPART Women’s Fellowship – Apply Today!
The i’mPART Fellowship continues to thrive going into its 5th year. In 2020 our commitment to retain diverse talent and promote women into leadership positions is stronger than ever. We’ve expanded the program classes from 10 to 15 women, increased access to over 15 tent pole conferences, enhanced the PwC executive training curriculum, and stayed…
Read MoreCommitment to Authenticity, Honesty and Curiosity: Jon Haber, Co-Founder of Giant Spoon
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Jon Haber shared: What creative trends do you think you’ll see in 2020?In 2020, we’ll continue to create stories that showcase honesty. The world is divided, and truth is often relative. The obvious marketing…
Read MoreVertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Jill Siegel, VP, Business Intelligence, Xandr With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Heightened political tensions have given way to a rise in spend in the 2018 Midterm Elections, with forecasts by EMarketer predicting 2020 spend to be nearly 60% higher…
Read MoreThe Verticals: Politics
March 10, 2020 Home Speakers Agenda Photos and Videos Home How to Break Through the Clutter and Drive Action March 10, 2020 Location: Xandr Offices, 28 W. 23rd St. 2nd Floor NY, NY 10010 Time: 8:30-10:30am Breaking through the clutter and driving action is incredibly challenging for advertisers, especially when it comes to political messaging. Xandr’s research…
Read MoreYoung Professionals Spark the Conversation with Executives
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask…
Read MoreThe Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in…
Read MoreVertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the…
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