Posts by The Advertising Club of New York
The Verticals Webinar: Consumer Electronics
July 16, 2020 Home Speakers Home How Emerging Mobile & Behavioral Trends Will Impact the Marketing Plan July 16, 2020 Location: Zoom Webinar; Time: 12:00-1:00pm Mobile user behavior has evolved drastically in 2020. This impacts many verticals, including Consumer Electronics. Did you know that the market share of the Best Buy app has increased by 30% from January…
Read MoreRe-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one…
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
Read MoreWhat do you think a brand that's paused their spend, needs to consider before restarting?
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are…
Read MoreAsk the Experts – Menno Kluin, Chief Creative Officer, 360i
Ask the Experts Tatiana Tacca, Director of Esports, Momentum Worldwide
Out of Home: Now 2020
Date: Thursday, December 17th, 2020
Location: Zoom Webinar
Time: 12:00 – 2:30 PM (EST)
The AD Club of New York launched a multi-event, multi-platform, year-long conversation on OOH with the intent to keep the marketing community apprised of news
Read MoreE-Commerce Predictions with Jordan Weinstein
From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Businesses need to show their focus is on safety and overall compliance with health guidelines. Candid…
Read MoreKey Considerations for Retailers In the Face of COVID-19
Authors: Joseph Lewczak and Paavana Kumar of Davis & Gilbert LLP. Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show…
Read More