Posts by The Advertising Club of New York
The VERTICALS: Travel
May 8, 2019 Home Agenda Photos and Videos Home The VERTICALS: Travel Creating A Differentiated Booking Experience Travel brands too a deep dive into their marketing strategies on May 8th at the 19th installment of the Club’s popular Vertical Series. Our panel of industry professionals discussed how they are Creating A Differentiated Booking Experiences. From exploring new communications technologies to creating…
Read MoreBroadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory
Combined offering to further streamline automated buying and selling of DOOH inventory. MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign…
Read MoreCPG & RETAIL INDUSTRY OVERVIEW
CPG & RETAIL SIZZLE
CPG & RETAIL PANEL DISCUSSION
Up Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers
Authors: Richard Eisert and Truan Savage The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has, on the one hand, fostered great innovation, including the increasing prevalence of virtual influencers, which are powered by artificial intelligence (AI). On the other hand…
Read MoreLeading The Way Through Mentorship | Julie Triolo, VP, Product Marketing, WarnerMedia
Tell us how your mentor has supported and elevated your career. Funny that this is the topic of the moment since the idea of ‘mentorship’ is particularly relevant for me with the recent celebration of International Women’s Day. This provided me an occasion to look back on the women that have positively influenced my career,…
Read MoreLeading The Way Through Mentorship | Ari Weiss, North American CCO, DDB
Tell us how your mentor has supported and elevated your career. My mentor gave me my first, second and third job. He taught me how to come up with an idea, how to mine the idea to ensure we had the best execution and how to execute flawlessly. He promoted me from junior writer, to…
Read MoreBrand Disruptors
April 25, 2019 Home Speakers Register Home Brand Disruptors Brand Disruptors are forging direct relationships with today’s consumers – moving quickly to put a new spin on traditional marketing practices. With even more ways to interact and serve customers – brands offer solutions to a number of lifestyles, hobbies and needs, providing choice and convenience…
Read More#ANDYpredicted
As the first award show of the season, @AdClubNY’s @ANDYAwards is proud to provide the industry with predictions for this year’s top award winners. This year, we’re expecting dreaming big, Billie Jean King, #EltonJohnLewis and a singing vulva will dominate advertising and creativity awards. This is #andypredicted. The Boy and the Piano adam&eveDDB John Lewis &…
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