Posts by The Advertising Club of New York
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Read MoreLucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home
Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts…
Read MoreThe Vertical Series: B2B
The Vertical Series: B2B December 12, 2017 Home Photos and Videos Home The Vertical Series: B2B Our 12th session of this popular breakfast series featured a lively, candid conversation with B2B marketing leaders as they shared insights on how they are driving their dollars, marketing and creative assets to connect with their customers in an…
Read MoreDan Brough | Head of Agency Business Development | Waze
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out…
Read MoreCasey Baker | VP, Associate Media Director | New and Improved Media
What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the…
Read MoreWhat a festive night for the industry!
What a Festive Night For The Industry! December 7, 2017 Home Photos Home What a Festive Night For The Industry! On December 7th we celebrated the holidays together… + Sipped on festive cocktails + Had a silent auction featuring experiences with industry leaders + Danced to music by Z100’s DJ Dramos = A fun night…
Read MoreOut-of-Home NOW: Conference
Out-of-Home NOW: Conference November 29, 2017 Home Agenda Home Out-of-Home NOW: Conference The 10th annual Out-of-Home: Conference focused on the tremendous benefits of OOH today and location data’s critical role on bridging People, Places and the Paths they take. With the onslaught of mobile data now available, harnessing insights have never been so important. While intercepting consumers at the point…
Read MoreStorytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell
The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks. Here is a a peak into their…
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Read MoreThe Verticals Series: Travel
The Verticals Series: Travel November 10, 2017 Home Photos and Videos Home The Verticals Series: Travel The 11th session of our popular breakfast series featured a lively, candid conversation with top marketers from Carnival, Marriott and Avis as they shared insights on how they are allocating marketing resources and creative assets to effectively connect with the consumer in an industry…
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