Posts by The Advertising Club of New York
Leveraging Upper Funnel Tactics in B2B
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand,…
Read MoreCalifornia Strengthens Privacy Projections with New Privacy Law
By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the…
Read MoreIn Their Own Words: 2018 President Award Honorees
On Wednesday, July 18 we celebrated our Annual Gathering of Members. As part of this gathering we induct our 2018-2019 Board of Directors and honor those who embody the spirit of volunteerism by offering their time and talent regardless of their busy schedules making them invaluable Club partners. We are pleased to capture and share…
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