REFLECTIONS OF A YOUNG ADVERTISING PROFESSIONAL

As The AD Club concludes the fourth week of the A&M Series, a seven-week course offering presentations from masters of the industry who are redefining our business, audiences have gained tremendous insights and access to some of the brightest minds in advertising and marketing. On October 14th, Ann Green, Senior Partner, Client Solutions and Innovation at Millward Brown, discussed the fundamentals of the…

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THE CREATIVE MINDS BEHIND OREO'S BRAND EVOLUTION

On November 13th, The ADVERTISING Club of New York will honor Dana Anderson, SVP, Chief Marketing Officer of Mondelez International as the 2014 Advertising Person of the Year. Check out today’s timely Fast Company article, which recognizes the brilliant creative power behind Oreo’s brand evolution. THE STORY OF OREO: HOW AN OLD COOKIE BECAME A MODERN MARKETING…

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Reflections of a Young Advertising Professional

As The AD Club concludes the third week of the A&M Series, a seven-week course offering presentations from masters of the industry who are redefining our business, audiences have already gained tremendous insights and access to some of the brightest minds in advertising and marketing. Kicking off the series on October 7th, Michael Duda, Chief Executive Officer of Johannes Leonardo,  discussed the…

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