Posts by The Advertising Club of New York
A Big Afternoon for Marketing Bravery
Insights from the 13th Annual Stars of Madison Avenue Awards Luncheon Paying homage to innovative brands for their brave and creative work was the perfect way to kick-off the city’s week-long celebration of advertising. Club members and the industry luminaries came out in force to see this year’s winning work and gather insights from brand…
Read MoreHistory of Sound
Play My Tweet
13th Annual Stars of Madison Avenue – Shadi Halliwell, Marketing and Creative Director, Harvey Nichols
To kick off Advertising Week New York, The AD Club of NY hosted its 13th annual Stars of Madison Avenue luncheon, which honored an elite group of brave brands including Harvey Nichols, Burger King, Equinox, Shiseido and Infinity from Comcast. Earlier this year, the AD Club’s International ANDY Awards Jury chose the Stars of Madison Avenue honorees…
Read MoreExpanding the Footprint for Continued Digital Media Education
by IAB When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role. The second part was ensure that Certification Holders continued their…
Read MoreANDY Awards Programming Highlights
Breakfast Club Politics Full Video
Brexit Likely To Complicate Privacy Issues for Ad Tech Companies
By Gary A. Kibel While Britain’s vote to leave the European Union (EU) shocked the world and rocked financial markets, the move has yet another set of possible repercussions in its potential to increase the complexity of the international rules governing privacy and international data transfer. As a result, the “Brexit” may change the strategy…
Read MoreDentsu Aegis Network Acquires gyro, Creating the First Fully-Integrated Global B2B Powerhouse
New entity becomes the largest global agency dedicated to the reinvention of business-to-business NEW YORK – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be…
Read MoreWin the GRANDY, Win Them All!
This tagline was first coined by Mark Waites of Mother, London while he was serving as Chair of the International ANDY Awards Jury a few years back. We had long advised our entrants to test work in our show, since we’re the first out of the gate, but he took it a step further taking…
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