Posts by The Advertising Club of New York

This month, The AD Club asked a handful of valued thought leaders in the industry this question: What’s new in holiday marketing? With e-commerce holiday sales set to increase 16.6% this year, up from $61 billion in 2013, marketers everywhere are trying to make the most of the holiday season. What are some new practices, ideas,…

Check out the agenda to date here.

Last Thursday, The AD Club and friends celebrated Dana Anderson, SVP, Chief Marketing Officer of Mondelez International and 2014 Advertising Person of the Year. The Martin Agency, Wieden+Kennedy and MediaVest presented their pitches for “how to best honor” Dana. To honor this unique and notable star with an extraordinary sense of humor, The Martin Agency…

During the holidays, consumers are surrounded by calls to charitable action and brands often take advantage of the season of giving. For example, this year Target and TOMS have teamed up to create a line of gifts that follows the TOMS “One for One” model, which will donate one item to an individual in need with every one purchase. It’s…