Posts by members
Ray-Ban – Colossal
From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…
Read More10 Negotiation Skills for Career Advancement
By Jordan Quigley, North American vice president for Robert Half’s administrative and customer support group From agreeing to your starting day to signing off on your retirement package, your negotiation skills can play an integral part in your professional life. The ability to negotiate effectively can help you get the pay and promotions you want,…
Read MoreFuture of E-Commerce: AI & Web3
Q&A With Pooja Daphtary, Director, Integrated Production, NA at Momentum Worldwide The world is moving into a mostly digital world, especially since the global pandemic – What is your brand/company’s strategy in continuing with an “e-commerce” using AI and Web3, based goal as we shift back into a “new normal” and back to in-person? …
Read MoreBrave Brands General Registration
Brave Brands General Registration Your Name(Required) First Last Your Email(Required) Your Job Title(Required)Your Company Name(Required)Ticket Options(Required) Individual Ticket Table of 10 Table Details Yes, I will provide the Names, Titles and Emails for the Individuals attending at my table No, please reach out to someone else to confirm table details Please Provide Email to Contact…
Read MoreCan Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?
Originally Posted on ad exchanger by Anthony Vargas The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more…
Read MoreA Celebration Of Hip Hop In Adland
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Read MoreThe ADVERTISING Club of New York Celebrates 127 Years of Serving the Ad Community
NEW YORK, July 26, 2023 (GLOBE NEWSWIRE) — Today, The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating its 127th anniversary, elevating nine new board members and presenting four President’s Awards. “The Ad Club continues to draw its strength from the exceptional and experienced individuals…
Read MoreSXM Media: The Advertiser’s Guide to the Holidays
There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…
Read MoreInside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape
Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team. Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…
Read MoreMedia Buying Best Practices for Agencies: Increasing Efficiency with Automation
In a previous blog, we looked at some of the challenges of media buying and financial reporting for marketing and creative agencies. This week, we take a look at how technology can make the whole process even more efficient. Manual Processes Makes Media Buying Slow Media buying is a complicated process with the potential for…
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