Posts by members

  Every generation is facing seismic shifts—economic pressures, evolving family dynamics, health challenges, and new cultural norms. These forces are reshaping how people live, work, and connect, and while each group adapts differently, all share the need for comfort, clarity, and connection. Increasingly, those needs are met through audio. Whether in the form of music,…

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in…

Whitnney is an advertising veteran with 8+ of experience, leveraging her bicultural background to elevate and transform brands such as Popeyes, Kohl’s, Pandora, and Golden Corral. By taking a culture-first approach to strategy, she helps brands open doors to more inclusive communications. More recently, she has supported clients expanding into international markets across Europe and…

Nidia Serrano is an innovative marketing leader and dynamic storyteller, driving Sales Marketing at SiriusXM Media. With nearly two decades of experience, she has redefined the advertising landscape by turning insights into impactful industry leadership.  She is the co-founder of Fluency, SiriusXM Media’s cultural marketing practice, which connects brands with communities in deeper, more authentic…

  Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition…

  It took me a while to decide whether to put these thoughts to paper—or screen, I suppose. I asked friends, colleagues, clients, and suppliers across the industry for their advice, and the resounding response was: “Do it.” We’ll see if they still agree should a backlash kick in. While this may have started from…

Arriving in the U.S. from the Dominican Republic at 15, Elainne Diaz began a journey of personal and professional transformation. She immediately focused on her education, learning English and finding a part-time job to support financially and immerse herself in new cultures. Elainne completed her Bachelor’s degree in International Business and Finance at Baruch College’s…

As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI. By broadening media partnerships to…

This week I want to talk about brand intimacy. Not the dashboard metric. Not the next-gen Martech stack promising deeper customer profiles. But the soul-level kind. The kind that outlives the campaign. The kind whispered in rooms you’ll never enter. It’s a strange word, intimacy, in a boardroom. But in the wild? It’s everything. It’s how…

  This is an unprecedented and truly exciting moment for media and creative. We’re hurtling towards a future where AI and data are foundational forces, accelerating at a velocity unlike anything I’ve experienced. I still remember the clunky joy of my first Gateway PC, the mystery of that first AOL disk, and the sheer magic…