Blogs

  Every year, thousands of sea turtle nests are laid worldwide. When it comes time for the hatchlings to emerge from their shells, they all scramble to make it to the water. Unfortunately, only about one in one thousand sea turtle hatchlings are estimated to make it to adulthood.  It’s not hard to draw comparisons…

Firefly and Reveal’s new white paper shows audiences exposed to both formats are up to 2.5x more likely to engage, setting a new standard for OOH strategy. New York, NY – Oct 8, 2025 – Advertisers relying on billboards and other stationary out-of-home (OOH) formats can significantly boost their campaign ROI by adding moving OOH…

  BROOKLYN, NY – New York brands Colossal Media and global craft beer innovator Brooklyn Brewery are set to release a limited-edition Pilsner dubbed Crisp Strokes to celebrate Colossal Media’s 21st anniversary of revitalizing hand-painted outdoor advertising – both as a service and creative profession.  To celebrate 21 years—and a milestone worthy of raising a…

  Culture, as a term is used daily online, and other media to talk about elements of society that appear to be at odds, politically and/or socially. Even when you look the Oxford definition of the word, you’ll see that it can mean BOTH “the customs, arts, social institutions, and achievements of a particular nation,…

Nina García is the Editor-in-Chief of ELLE, the world’s leading fashion media brand, and the first Latina to head a major American fashion title. Since taking the helm in 2017, she has expanded the magazine’s cultural relevance with powerful covers, award-winning redesigns, and impactful issues spotlighting everything from environmental activism to intimate partner violence. A…

Maria Vilchez Lowrey has more than 20 years of senior leadership experience leading large-scale transformation efforts for Fortune 500 and multi-billion-dollar companies, driving growth through business development, operations, and project management. Recognized for building new customer acquisition channels and strategic partnerships, she was named one of the Top 100 Diversity Leaders in Energy by the…

Joaquín Mollá is one of those rare advertising figures whose career is as much about ideas as it is about  identity. He stands as one of advertising’s rare alchemists: part artist, part strategist, part cultural  anthropologist. Always asking what people value, laugh at, or fight for.  He’s proof that in an industry obsessed with trends,…