Blogs
Behavior Is Shifting. Measurement Is Not Yet Aligned.
This article is the first in a new monthly column from the ARF highlighting ideas, research, and emerging issues in advertising and marketing research. The ARF is celebrating its 90th anniversary this year. We will kick off the celebration at AUDIENCExSCIENCE, our flagship event, by examining the forces shaping advertising’s next era. Ad Club members…
Read MoreBlack History Month | Innovator: Jason Dailey
As a Director, Head of Agency at Meta, Jason partners with agencies to help them navigate the changing digital landscape, drive growth, and deliver meaningful business outcomes for their clients. Prior to joining Meta, he was the SVP of Performance Marketing at Mediavest, where he led the practice and delivery of performance marketing solutions for…
Read MoreBlack History Month | Icon: Fern E. Gillespie
Fern Gillespie’s career spans advertising, public relations, radio and journalism. For 18 years, at UniWorld Group, she specialized in leading, developing and executing diversity/CSR public relations campaigns for Kraft Foods, Home Depot, Ford Motor Company, UNCF, Con Edison and others. She has served as PR Director for the Studio Museum in Harlem and Assistant…
Read MoreBlack History Month | Innovator: Carole Diarra
Carole Diarra is a strategic global executive leading brand, marketing and business transformation with over 20 years of experience in Fortune 500 companies and private businesses. She is currently the Vice President of Global Marketing for the UGG brand, where she leads the brand communications, collaborations, social/PR, marketing, and creative departments. Carole previously served…
Read MoreBlack History Month | Rockstar: Kevin Jordan-Deen
Kevin Jordan-Deen is Senior Vice President and General Manager, leading our Oral Care Categories in North America at Colgate-Palmolive. Kevin provides leadership for all aspects of the business to drive profitable growth including strategic direction, innovation definition and commercial implementation. Kevin joined Colgate-Palmolive in 2004 and progressed through various roles in Marketing and Sales across…
Read MoreBlack History Month | Innovator: Krysle Walter
Krystle Watler is the Head of Integrated Marketing Communications, North America, for TikTok for Business, where she leads external marketing across all channels. She translates business objectives into compelling go-to-market strategies, develops content that connects and drives action, and oversees a digital tech stack that enables smarter measurement, learning, and optimization. Previously, Krystle served…
Read MoreBlack History Month | Rockstar: Ashley Simms
Ashley Simms | Communications Manager, Google Ashley Simms is an award-winning communications leader with more than 13 years of experience at the intersection of technology, policy, and the public sector. Currently leading PR and executive communications for Google Public Sector’s education, state, and local government business, Ashley specializes in the art of storytelling—converting complex, high-tech…
Read MoreBlack History Month | Icon: Chris Foster
Chris Foster is the CEO of Omnicom Public Relations, overseeing 20+ years in communications, consulting, and public affairs firms within Omnicom. In this role, he is focused on talent, innovation, and cross-agency collaboration to drive growth. Foster previously was the president of North America at BCW Group, responsible for managing growth, talent, and client relationships…
Read MoreBlack History Month | Rockstar: Andrew Soar
Andrew is an earned-first creative, strategist and cultural storyteller focused on helping brands earn their place in culture. Born and raised in the UK, he built his career leading award-winning work across PR and social, earning hundreds of nominations and wins for global brands. Since moving to New York from Ogilvy’s UK office,…
Read MoreBlack History Month | Innovator: Courtney Brown Warren
Courtney Brown Warren is the Chief Marketing Officer at Kickstarter, where she leads brand, growth and product marketing, communications, content, partnerships, and the company’s sales and community outreach strategy. Her work centers on strengthening Kickstarter’s creator ecosystem and expanding access to creative opportunity. Before joining Kickstarter, Courtney served as Twitter’s Global Head of Brand and…
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