Blogs
Why I’m So Excited for This Year’s OBIE Awards
The OBIE Awards are coming back to New York City on October 15, and this year, we’re making a night of it. There are some events you work on that, somewhere along the way, start to feel bigger than just an event. That’s how I feel about this year’s OBIE Awards. On October 15, we’re…
Read MoreHispanic Heritage Month | Icon: Isaac Mizrahi
Professional Overview Isaac Mizrahi is an award-winning marketing executive and thought leader with 30+ years of experience driving growth for world-class brands. Throughout his career, he has held leadership roles across multiple functions and geographies, working with industry giants including Coca-Cola, BellSouth, Nextel, and Sprint, before transitioning to the agency side to partner with brands…
Read MoreHispanic Heritage Month | Rockstar: Melissa Tito
Melissa Tito is an award-winning Latina Senior Art Director at Translation whose hatred of ads somehow led to a successful career in making them cooler. Raised in NJ by Peruvian immigrant parents, she watched her family build their version of the American dream from the ground up, inheriting their work ethic along the way.…
Read MoreHispanic Heritage Month | Isabel Rafferty Zavala
Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a technology-driven media company and the leading streaming destination for Latino audiences in the US and Latin America. Under her leadership, Canela Media grew into one of the most recognized Hispanic media brands in the country, earning a spot-on Fast Company’s Most Innovative…
Read MoreHispanic Heritage Month | Rockstar: Nicole Mestres
Nicole Mestres is Managing Director of Talent, Organizational Effectiveness, & Talent Acquisition at VML (a WPP company), where she bridges human-centered design, talent strategy, and AI integration to drive organizational transformation. She also serves as the Global People Partner for talent supporting the Coca-Cola business, shaping strategies that accelerate growth, elevate culture, and enhance the…
Read MoreHispanic Heritage Month | Innovator: Dennis Colon
Dennis Colón is an award-winning media and technology executive with decades of experience driving digital transformation across leading media organizations. As the Head of AI Strategy At Boostr, he has developed and launched AI- powered automation solutions for the buy and sell sides of major media organizations. Previously, Dennis held senior leadership roles at Jiffy…
Read MoreHispanic Heritage Month | Rockstar: Kristia Watkins Melendez
Kristia Watkins Melendez is a Costa Rican American audience strategist shaped by her Miami upbringing. As part of SiriusXM Media’s Fluency team, Kristia connects the dots between cultural conversations, market research and audio insights to demonstrate the imperative of brands authentically connecting with their most valuable audience: diverse consumers.
Read MoreHispanic Heritage Month | Icon: Antonio Lucio
Antonio Lucio is Chief Marketing and Corporate Affairs Officer at PayPal, where he leads global brand, marketing, and corporate affairs. An industry-recognized thought leader and experienced performance marketer, Antonio brings deep expertise in guiding global enterprises through transformation and driving growth. Previously, he served as Chief Marketing and Corporate Affairs Officer at HP, helping…
Read MoreMarket With a Community, Not at One: Lessons From The People’s Theatre’s New Brand Campaign
One of the things my work with cultural organizations continues to reinforce is the difference between an audience and a community. An audience consumes something. A community participates in it. That distinction has shaped my work over the past year with The People’s Theatre, where I serve as Fractional CMO through PLR Group Inc.…
Read MoreRetail Media Measurement in Practice: What Buyers Are Telling Us
Retail media has long had a compelling measurement proposition: connect advertising exposure to transaction data and show what happened next. But as retail media has expanded across onsite, offsite and in-store environments, that promise has become harder to deliver consistently. The first phase of the ARF Retail Media Network Standardization Project examined measurement from the…
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