Blogs
Being Found Isn’t Enough: Rethinking Discoverability
Brand discovery has become increasingly distributed. Consumers move among search engines, social platforms, creators, retail environments and AI-powered interfaces, often within the same decision journey. As those pathways multiply, discoverability is becoming less about occupying a single high-value position and more about maintaining coherence across a fragmented set of intermediaries. These intermediaries do more than…
Read MoreHispanic Heritage Month | Innovator: Jason Colon
Jason Colon is EVP of Commerce Media at Horizon Commerce, where he leads the agency’s integrated commerce and retail media strategy. He partners with brands to drive measurable growth across retail media, marketplaces, digital shelf optimization, and retail operations—connecting media, merchandising, and commerce execution directly to business outcomes in an increasingly commerce-led landscape. Previously, Jason served as EVP…
Read MoreHispanic Heritage Month | Rockstar: Juan Ahumada
Juan Ahumada is an Associate Creative Director at The Community New York. Proudly Peruvian, his career has taken him across Peru, Argentina and the U.S. Over the past 9 years, he has built a creative point of view grounded in his Latino roots and shaped by different cultures, markets and ways of seeing the…
Read MoreHispanic Heritage Month| Innovator: Anthony Diaz
Anthony Diaz is a digital revenue and ad operations executive with 15+ years of leadership across premium media companies, agencies, and ad-tech platforms. Throughout his career at organizations including TED, Viacom, Hearts & Science, Fox News Digital, SportingNews, and Sports Illustrated, he has built and scaled revenue operations functions, modernized ad-tech infrastructure, and driven monetization…
Read MoreHispanic Heritage Month | Rockstar: Elena Polson-Heil
Elena Polson-Heil is a Costa Rican American creative force and Associate Creative Director at grey, bringing a culture-first lens from Jackson Heights, Queens—one of NYC’s most diverse neighborhoods. She hunts for the unexpected, turning cultural quirks and internet trends into ideas people can’t ignore. Her “Pantene Mango Pit Pet” idea, inspired by a Chinese Gen…
Read MoreHispanic Heritage Month | Icon: Fabiola Torres
Faby Torres serves as Global Chief Marketing Officer of Gap brand, leading all marketing functions, including creative, social, digital, public relations, visual merchandising, and retail marketing across the global brand, both in stores and online. With over 25 years of experience, Faby is dedicated to connecting Gap to key drivers of culture: music and fashion.…
Read MoreHispanic Heritage Month | Rockstar: Maria Reyes
Maria Reyes is an advertising and marketing strategist focused on helping brands engage with culture in more authentic and meaningful ways. Born and raised in the Dominican Republic, she brings a multicultural perspective to her work at UTA Advisory, where she helps brands navigate complex marketing challenges, build stronger connections with their audiences, and…
Read MoreHispanic Heritage Month | Innovator: Jenny Alonzo
Jenny Alonzo began her career in advertising, then moved across broadcast, cable, digital media, and emerging technology, building a record of turning bold ideas into scalable businesses and brands. Following her work at NBC, she joined the executive team that launched Lifetime under the groundbreaking “Television for Women” moniker and helped build iconic brand extensions.…
Read MoreCommerce Media’s Next Act: The Convergence of Brand and Commerce
Commerce media has sustained continued growth, but things are beginning to cool off for this fast-growing area of advertising. As the ecosystem matures, the question is no longer simply how much can commerce media grow? It is becoming a more important—and more complicated—question: How do we make commerce media work harder as part of the…
Read MoreHispanic Heritage Month | Rockstar: Ronald Mendez
Ronald Méndez is a seasoned leader in multicultural marketing, currently serving as EVP, Cultural Investment and Strategy Lead at WPP Media. In this role, he is charged with a critical mission: embedding a more inclusive media approach and perspective into how agencies operate and deliver for clients. He helps bring that mission to life by…
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