Blogs
Sound Thinking: Creative Effectiveness in an Age of AI
I’ve been watching the AI conversation in our industry with equal parts fascination and fatigue. The fascination comes from genuine curiosity. I’ve spent most of my career at the intersection of science and creativity, and AI is arguably the most disruptive force to arrive there in my lifetime. The fatigue comes from the noise. The…
Read MoreAAPI Heritage Month | Rockstar: Youna Kim
Youna Kim is a Senior Vice President of Investment at Zenith and a driving force behind modern media strategy for Fortune 100 brands. Based in Atlanta, she leads large‑scale digital investment across performance, commerce, and brand growth, translating complexity into clear, measurable impact. As an Asian American media leader, Youna is deeply committed to advancing…
Read MoreRetail Media’s Next Phase Depends on Buyer Confidence
Retail media has moved from a promising tactic to major media infrastructure. Circana projects global retail media ad spend will reach $280 billion by 2029, and the channel is already expanding well beyond retailer-owned digital properties: 20% of spend now goes to off-site channels, retail media CTV spend has reached $6.33 billion, up 41% year over year, and…
Read MoreAAPI Heritage Month | Innovator: Eric Toda
Eric Toda is an award-winning executive marketing leader who has directed groundbreaking digital strategies for iconic global brands including Meta, Snapchat, Airbnb, Gap, and Nike. A dedicated advocate for AAPI representation and equity, he is the founder and former executive director of Meta Prosper. Eric serves on the advisory board for The Asian American Foundation…
Read MoreAAPI Heritage Month | Rockstar: Melody Lee
Melody Lee is Chief Marketing Officer, Mercedes-Benz USA. In this role, she oversees brand positioning and marketing strategy and execution with an aim to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States. Previously, Melody was Senior Vice President, Global Brand & Product Marketing for the Herman Miller and Knoll brands…
Read MoreAAPI Heritage Month | Icon: Sarah Baehr
Sarah Baehr is US Agency Group Head and Head of IMDb Sales at Amazon Ads, where she leads a team focused on building strategic relationships and partnerships across independent agencies, while also overseeing a team driving revenue for IMDb. She brings over 25 years of experience across media and advertising. Her career spans leadership roles…
Read MoreAAPI Heritage Month | Innovator: Bo Han
Bo Han is the Chief Commercial Officer of Transmit, a market-leading technology company unlocking the full revenue potential of streamed content through the power of AI and sports data. Transmit empowers broadcasters, leagues, and streaming platforms to maximize monetization through innovative in-stream ad formats, advanced ad delivery, and real-time data intelligence that enhances both…
Read MoreAAPI Heritage Month | Rockstar: Jenny Huang
Jenny Huang is a Growth & Brand Leader known for building from 0→1 and driving business growth at the intersection of brand, commercialization, and strategy. A globally recognized marketer and former concert pianist, she has led brand and commercial growth across multiple industries. She is a 10× Cannes Lions award recipient, an Ad Age “Rising…
Read MoreAAPI Heritage Month | Innovator: Rachita Vasan
Rachita is a strategy director and DEI advocate who’s spent her career working on apps, beers, and herself. She helps some of the most iconic brands in the world launch new products, win Cannes Lions and Effies, and break through in culture. Her client roster includes household names like Netflix, DoorDash, Nintendo, Hinge, Corona, Modelo,…
Read MoreAAPI Heritage Month | Icon: Gladys Jeffrey
Gladys is an award-winning global advertising executive with a track record of driving brand growth at renowned creative agencies including DDB, McCann, and JWT. Raised in a small town outside of Kuala Lumpur, Gladys’s journey reflects a long arc from humble beginnings to global leadership — an experience that continues to shape both perspective and…
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