Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment

The Digital Advertising Alliance (“DAA”) recently unveiled plans for two new mobile applications that will allow consumers to “opt out” of behavioral advertising on mobile devices, such as smartphones and tablets. One program will govern opting out within mobile applications, and the other will govern mobile web browsers. The development comes just over a year…

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Speed-Dating Is The Tinder Of Innovation

“Pitch nights become meat markets, and speed dating becomes one-night stands, when in reality, each and every startup on show is — and should be looked at as — a potential soul mate.” Check out Evol8tion CEO Joseph Jaffe’s latest MediaPost article titled “Speed-Dating is the Tinder of Innovation.” We were delighted to have Joseph…

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ADTHINK IV – What’s Trending in Tech & Advertising #adthink

It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the discussion spanned all of today’s hottest topics in tech and advertising. Nihal Mehta, Founder/Chairman of LocalResponse and General Partner of Eniac Ventures (@nihalmehta), led the…

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