Ready or Not, Here They Come

Is your organization ready for the social movement of our lives – The New Longevity?   People now live longer, healthier lives and possess – and spend – more wealth than prior generations: · 35% of the U.S. population is 50+ (117 million); they are projected to grow to 132 million by 2030. · 75%…

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CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the…

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With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the…

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What's Next for MarTech?

At the intersection of Madison Avenue and Silicon Alley is a platform to connect brand marketers and agencies to the most promising new technology. On behalf of The Club, REDBOOKS and sponsor Davis & Gilbert LLP are proud to share the stellar line-up from this past year. 2017 Presenting Companies Gareth Davis, Founder & CEO,…

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MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands…

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What advertisers want from startups and data

With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New…

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Ad Tech Isn't Dead; Long Live Ad Tech

Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past…

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