Member News
How Brands Will Shift Media Strategies In 2021
From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, brands…
Read MoreA Look Ahead: 2021 Predictions and Hopes for The Industry
From Member Elena Klau, Global Chief Strategy & Analytics Officer, Momentum What changes has your company implemented moving into the new year to address inequities within our business? What partners, if any, have you aligned with to maximize success? Over the past decade, our agency spent time and resources attracting more diverse talent to the industry…
Read More26 Creative Leaders Ready To Determine The Best Of Our Business
The International ANDY Awards, the first advertising award show of the season, has announced the 2021 Jury today that includes a wide range of seasoned industry executives. In addition, the AD Club is working with their new Jury Chair, PJ Pereira, Creative Chairman and Co-Founder of Pereira & O’Dell to break the mold of award…
Read More21 Great Reasons to Be “In the Club” in 2021
Elicia Greenberg, VP Membership and Programs, The ADVERTISING Club of New York Being in The AD Club of New York in 2021 will surely help you navigate the new world outside. Here are just some of the reasons 5,000 agency, marketing, media, and communications professionals (from students and Young Pros to middle managers and the C-Suite) find…
Read MoreYear in Review: How to survive a pandemic? Focus on relationships over revenue.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained…
Read MoreLee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring…
Read More2020 Trends in Marketing Communications Law
In their biggest issue to date, Davis & Gilbert LLP’s attorneys discuss the rapid changes in federal and state laws, regulatory actions and self-regulatory obligations that are being fueled by a health crisis, rise of data and technology, innovation, the continued importance of truth and the ways in which consumer tastes have changed to a…
Read MoreBEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth. Terms of the deal were not disclosed. TubeBuddy will become a division of BEN Group and Rob Gabel, founder and former CEO…
Read MoreNeurodiversity Initiative: Creative Spirit
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit…
Read MoreLeading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than…
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