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Meet The Disruptors: Jeff Tan, Managing Director of Product & Innovation | Dentsu Aegis Network
Where do you see more opportunities for disruption within your industry? The biggest opportunity for disruption within our industry is in the agency business model. The current FTE (Full-Time Equivalent) based, procurement-driven process means that agencies are commoditized. This is leading to a slippery slope race to the bottom that will only hurt client creativity…
Read MoreMeet The Disruptors: Jesse Horwitz, Co-Founder & CEO | Hubble Contacts
Where do you see more opportunities for disruption within your industry? I think we’re still in early innings for Direct-to-Consumer (DTC). The space is evolving and organizations are getting smarter. More focus on profitability. More focus on solving big problems in consumers’ lives with great product – the combination that frees up the kind of…
Read MoreBroadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory
Combined offering to further streamline automated buying and selling of DOOH inventory. MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign…
Read MoreUp Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers
Authors: Richard Eisert and Truan Savage The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has, on the one hand, fostered great innovation, including the increasing prevalence of virtual influencers, which are powered by artificial intelligence (AI). On the other hand…
Read MoreLeading The Way Through Mentorship | Julie Triolo, VP, Product Marketing, WarnerMedia
Tell us how your mentor has supported and elevated your career. Funny that this is the topic of the moment since the idea of ‘mentorship’ is particularly relevant for me with the recent celebration of International Women’s Day. This provided me an occasion to look back on the women that have positively influenced my career,…
Read MoreLeading The Way Through Mentorship | Ari Weiss, North American CCO, DDB
Tell us how your mentor has supported and elevated your career. My mentor gave me my first, second and third job. He taught me how to come up with an idea, how to mine the idea to ensure we had the best execution and how to execute flawlessly. He promoted me from junior writer, to…
Read MoreLeading The Way Through Mentorship | Karinna Schultz, Project Manager, Saatchi & Saatchi Wellness
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? “Be Unstoppable” – when there’s a problem, there’s always a solution. I’m learning to be comfortable in the uncomfortable ‘zig-zag’ of life When I think something is a dead-end at work and…
Read MoreLeading The Way Through Mentorship | Emily Wilcox, Head of Account Management, Johannes Leonardo
Tell us how your mentor(s) has supported and elevated your career. Past and present, I have been so lucky to call some of the most strategic and intelligent minds in the industry colleagues, mentors and friends. There are two powerful pieces of advice they have all instilled in me that, to this day, I still…
Read MoreLeading The Way Through Mentorship | Sindhuri Bhimavarapu, Strategy Supervisor, OMD
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? That is a tough one! I would have to say the best piece of advice I’ve ever received has been from my dad. In his own words, he told me if I…
Read MoreLeading The Way Through Mentorship | Wendy Weatherford-Marks, Vice President, Corporate Communications & Marketing, Clear Channel Outdoor [Pt. II]
What advice would you share for helping a new mentor spot, train and elevate a rising star? My friend and colleague, Dianna Jason, VP, Marketing, Meruelo Media, reached out to me a few years ago and asked if I’d meet with a young woman, Conner Calabro, who was interested in interning in NYC in marketing.…
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