News

Anheuser-Busch InBev, the world’s largest brewer, set out to provide an improved customer experience that would increase brand-affinity and generate sales lift in retail stores across the country. To accomplish this, Anheuser-Busch wanted to leverage their in-store Cooler assets to creatively engage customers and facilitate their intent to purchase A-B products. A-B required a unique…

Laura Swinton celebrates W+K’s ANDYs film and ponders the values of advertising apostasy In an industry that takes permissiveness, ranting directors, public nudity and functioning (functional?) alcoholism in its stride, there’s very little that’s truly taboo. Yes, the levels of permissions and approvals eclipse anything Dante could have dreamed up in his nine circles of…

Out-Of-Home Must Transcend Advertising by Karl Greenberg I nearly embarrassed myself. I was at The Advertising Club’s Wednesday event in New York on the state of the OOH marketplace. During the first panel, moderated by our own Steve McClellan, I was about to stand up and ask about new out-of-home marketing technology as a channel…

Join us to kick off the holiday season alongside the advertising, marketing and media community. Hosted by The ADVERTISING Club Board of Directors.   Thursday, December 4th, 2014 6:00 – 10:00pm Arena, 135 W 41st Street, NYC Featuring DJ Orange Calderon + an All-Access Silent Auctionincluding top experiences with executives & one-of-a-kind gifts. Check out…

Ron Urbach, Chairman and co-chair of the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert, is the author of the advertising focused blog, Madison Ave Insights. On the blog, Ron shares the views and commentary of industry leaders and experts on the latest hot button issues in advertising in weekly Q&As. Ron recently…

David Berkowitz Chief Marketing Officer at agency MRY, international speaker, columnist Why Your Next New Car Could be a Smartphone Nov 14 2014 What do cars and smartphones have in common? Fairly little, on the surface. Yet new research by MRY in conjunction with Whitman Insight Strategies shows how millennials in particular are valuing their smartphones…

MRM//McCann’s McLaren: Digital is still at the B&W TV stage November 19, 2014 by Jason Wincuinas The agency’s global CEO talks about the next steps for digital and points to some new developments in China HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity.…

This month, The AD Club asked a handful of valued thought leaders in the industry this question: What’s new in holiday marketing? With e-commerce holiday sales set to increase 16.6% this year, up from $61 billion in 2013, marketers everywhere are trying to make the most of the holiday season. What are some new practices, ideas,…

Check out the agenda to date here.

Last Thursday, The AD Club and friends celebrated Dana Anderson, SVP, Chief Marketing Officer of Mondelez International and 2014 Advertising Person of the Year. The Martin Agency, Wieden+Kennedy and MediaVest presented their pitches for “how to best honor” Dana. To honor this unique and notable star with an extraordinary sense of humor, The Martin Agency…