Blogs
Black History Month | Rockstar: Imani Laners
Imani Laners The Strategic Partnerships & Growth Intelligence Executive Almost 10 years ago, well before “audience intelligence,” “identity-driven strategy,” or “AI-informed decisioning” became everyday Madison Avenue vocabulary, Imani Laners created a five-day conference in New York City, convening data technologists, policymakers, cybersecurity experts, financiers, media owners, and marketing leaders around a radical premise: that…
Read MoreIs The Super Bowl Still The Peak of Advertising?
As a new member of The Ad Club, I’ve been thinking about where advertising still has true cultural power—and where it doesn’t. Few moments expose that tension more clearly than the Super Bowl. In an era of streaming, TikTok, and ad-free subscriptions, does the game still represent advertising’s peak, or has its role fundamentally…
Read MoreBlack History Month | Innovator: Miriam Chiume Davis
Miriam Chiume leads U.S. Revenue Operations at FreeWheel, where she partners closely with leadership to scale go‑to‑market operations across advertising teams. With over 15 years of experience, she has built and led revenue operations teams spanning digital, mobile, DOOH, and CTV, including roles at notable companies such as Roku and AOL/HuffPost. An MBA graduate…
Read MoreThe New Sports Ecosystem: A Home Run for Brands
Over 186 million Americans consider themselves sports fans — that’s enough people to fill every seat in every NFL stadium over 60 times consecutively.1 Sports are woven into the fabric of American culture, but how fans connect with their teams has fundamentally changed. Consumption habits are rapidly shifting to highly engaging video and audio…
Read MoreBlack History Month | Rockstar: Lauren Godwin
Lauren Godwin is an Audience and Culture Sales Marketing Specialist at SiriusXM Media and a recognized force for change in marketing, music, and advertising. Serving as an in-house expert on cultural insight and audience strategy, she helps brands authentically engage diverse communities and amplify the next generation of voices in audio. In just three…
Read MoreBlack History Month | Innovator: Andre G. Gray
Andre G. Gray is a globally-awarded Chief Creative Officer and strategic cultural anthropologist with a 15+ year track record of driving revenue through human stories born from product truths. – this approach makes the work revenue-driving while still being brand building. A proven pitch-closer and team-builder who’s led global AOR wins and campaigns for adidas,…
Read MoreBlack History Month | Icon: Nicky Sparrow
Nicky Sparrow is a seasoned media industry leader, has built an impressive 25-year career at iHeartMedia, excelling in high-level management and sales roles across major markets. Nicky is now the Executive Vice President of Multicultural Sales at iHeart Media. In her role, Sparrow is responsible for leading multicultural ad sales revenue leveraging iHeartMedia’s unparalleled assets…
Read MoreMediaMint and Spotify Announce Strategic Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
Palo Alto, CA — January 14, 2025 — MediaMint, an Agentic Growth Services company, today announced a strategic global partnership with Spotify, the world’s most popular audio streaming subscription service. The collaboration focuses on advertiser acquisition, onboarding, and full-lifecycle support, with a joint commitment to improve speed, consistency, and effectiveness across Spotify’s advertising ecosystem.…
Read MoreYoung Pro Corner: Maria Reyes, Strategic Advisory Coordinator, MediaLink
What first drew you to the advertising/marketing industry? In high school, I aspired to be a director. I wanted to study journalism and filmmaking and pursue a career creating art and entertainment through film. My high school experience was split between the Dominican Republic and the United States. I moved back to the U.S. when…
Read MoreWill 2026 Be Our Year of Change, or Another Year Talking About the Importance of Change?
Toward the end of December, like most CEOs, I presented a review of the year to my imposing Board of Directors. It went well; we’ve lots to celebrate. More than $2 billion was contracted through the DOmedia platform this year, largely driven by a raft of new agencies that seem to understand the importance of…
Read More