Blogs
Sustainability and Brands in an Important Period of Social Change
2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known characters and celebrities.
Read MoreEvergreen Focus on Green Marketing at the National Advertising Division
“Sustainability” claims — undoubtedly some of the most popular types of green marketing claims today — are primarily informed by NAD decisions.
Read MoreCreative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy
Creative Spirit is the ONLY nonprofit in the US dedicated to placing one million people with disabilities
in fair-wage jobs by 2030. In addition to our outreach, mentoring, and job-placement services, we’ve
produced panel discussions for employers around the world.
One Of Many
Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in a leader—what’s changed is our understanding of why those qualities resonate with us.
Read MoreWomen’s History Month/Equality: Leading with Humanity
Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in a leader—what’s changed is our understanding of why those qualities resonate with us.
Read MoreThe Inequality Pandemic: How COVID pushed millions of women out of the workforce
Synopsis: America is facing a crisis: women unemployment. Companies must find ways to support women and address the barriers surrounding their departure.
Read MoreRapport’s Mentorship Program Retains Women in the Workplace
Rapport launched its first Mentorship Program in April 2020. The program was created with the intention of encouraging growth amongst employees and building cross-office relationships throughout Rapport US. The Rapport leadership team listened to their employees and learned there was a need for additional guidance around professional development.
Read MoreGender Equality in 2022: An HR Perspective
BEN is a data driven company, and data points are our currency. To that end, we in HR are committed to performing regular audits, compiling data, and presenting results to executive leadership, including the CEO. These audits keep us honest, limit assumption-based decision making, and help us achieve our continual goal of gender equality and representation.
Read MoreThree Steps to Support Equity in our Industry
As we honor Women’s History Month and celebrate the achievements of women around the world, let’s consider how we will act as leaders and allies to achieve a more empowered and inclusive future for all. There has never been a better time to put equity at the core of our business. So how do we do that?
Read MoreFinding Your Audience: Premium Live Sports Deliver
With the Super Bowl in the books, we close another incredibly successful NFL season. Annually, 100 million viewers tune in for the Super Bowl – and in America today no other event creates that much attention. In fact, in modern television history, no other television event has topped the Super Bowl each year. What’s more, the experience is live and in the moment with viewers focused on the same content, from the play on the field to the ads aired during the game, at the exact same time.
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