Blogs

Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc.   What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.)  We look to nurture an environment where employees are comfortable being themselves. True connection…

Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN   After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…

How Pandemic Habits Affect Back-to-school Marketing From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow   With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging,…

Back-to-school Marketing For Changing Realities FROM Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted…

The Two Key Tactics Marketers Should Use For Back-to-school Prep From Will Eagle, VP Strategy & Marketing, Collab    With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school…

Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH From Corporate Members Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness,…

Back-to-school in 3 Lessons From Mike Pollack, Head of Sales, US, Ogury   Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849 on back-to-school shopping and $1200 on back-to-college shopping. This presents a huge opportunity for marketers to identify…

It’s Back-to-School Season: Marketers, Are You Ready? From Margaret Russo, Group Creative Director, GREY   As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this year. Normally a time of great excitement, rife with visions of outfits to assemble and binders to crack open,…

Back-to-School Insights from Momentum Worldwide From Matt Belanger, VP, Director of Digital, Comms Strategy, NA at Momentum Worldwide With 15 years of industry experience, Matt leads digital communications strategy for Momentum US: delivering data-inspired, impact-driven experience planning across social and digital platforms.     With the pandemic leaving a trail of uncertainty and shoppers getting a…