Blogs

Icon — Jason Ve   Jason Ve is President of PAPER, the leading culture and media company at the forefront of music, fashion, and internet culture. He is a media executive who has driven exceptional growth across the music, entertainment, and tech industries. Previously, Jason was Senior Vice President and Head of Global Brand Partnerships…

AI has evolved from futuristic concept to essential marketing force. Three key developments are fundamentally transforming brand-consumer connections in 2025: conversational advertising through AI chatbots, hyper-personalization via predictive analytics, and the controversial rise of AI influencers. Conversational Commerce: AI Chatbots Disrupt Traditional Ad Models The passive ad consumption era is ending as AI chatbots introduce…

Innovator — Resh Sidhu   Resh Sidhu is a globally recognized leader in design, technology, and augmented reality. As Global Director of Snap AR Marketing & Branded Innovation, she drives strategy and community across Snap’s AR tools and ecosystem. She also leads Arcadia, Snap’s in-house studio, creating iconic AR experiences for brands like Nike and…

CTV is a major opportunity for advertisers to reach audiences and increase performance. It brings together the brand opportunities of TV with the addressable opportunities of digital, and as more consumers collapse the purchase funnel — discovering brands and making a purchase in real-time — in theory, advertisers can achieve all of their goals with…

Rockstar — Jessica Lau   Jessica Lau leads IW Group’s Healthcare and Pharma practice, bringing 15 years of experience to advance positive health outcomes for patients and their families. She has devoted her career to understanding these regulated industries, leading U.S. and global commercial launches, disease education campaigns, and health equity efforts. Experiencing illness within…

Icon —Jeff Benjamin   Jeff Benjamin is Global Chief Creative Officer at Tombras, the independent, Knoxville, TN-based agency that has become one of the industry’s most unexpected creative forces. Over the past five years, he’s helped drive Tombras’ emergence through bold, culture-shaping ideas like BARKAir, the world’s first airline for dogs, and Sweethearts “Situationships,” a…

Icon — Carla Serrano   Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.  Carla…

A field report from the front lines of change—where students become teachers, brands become citizens, and the next 10 years won’t look anything like the last.   It’s the season of graduation, and I’ve been speaking with a lot of students lately—young, wide-eyed creatives who aren’t just entering the industry; they’re entering a new world…

Connected TV (CTV) has emerged as one of the most powerful stages for modern storytelling. The conversation often focuses on scale, targeting precision, and platform fragmentation. But the real unlock isn’t just where you place your media, it’s how well you know your audience. Because in a world of choice, relevance wins. CTV is a…