Blogs

  Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns. Brands can…

Innovator — Joseph Anthony   As one of the nation’s foremost experts on culture, Gen z, and Millennials, Joseph “Joe” Anthony, CEO and founder of both Hero Collective and Hero Media, is here to throw out the textbook on how to be a successful entrepreneur. Having never stepped foot in an advertising agency or graduated…

Innovator — Sheila Marmon   Sheila Marmon has a passion for launching businesses in the digital media and technology industries where she has created and led innovative platforms for over 20 years. With a focus on growth markets, her expertise delivers meaningful financial returns for digital publishers, creators, investors, and multinational clients. As Founder +…

Rockstar — Tisha Woods   Tisha Woods is a Design Program Manager for Lyft’s Design Foundations and Central Design teams. She is a culture ambassador, a dot connector, a change navigator, an accessibility (a11y) advocate, and a team amplifier. Tisha learned the foundations of change operations and hybrid community building throughout her career as an…

Innovator — Jarek Carethers   Jarek Carethers – Creative Innovationist & Industry Trailblazer Jarek Carethers is a visionary leader and Creative Innovationist whose career has been defined by pioneering change and forging authentic connections between brands and audiences. With experience spanning top-tier tech and media companies like TikTok and global advertising networks including WPP and…

Rockstar — Nicole Simpson   Nicole Simpson exemplifies resilience and leadership, honored as a 2023 AdWeek Future is Female winner and AdClub I’mPART fellow alumni. With a fearless transition from 17 years in the legal field to becoming a powerhouse in DE&I, Nicole drives transformative change as Director of DE&I at RAPP. Known for her…

Innovator — LaToya Shambo   LaToya Shambo: Transforming the Landscape of Influencer Marketing Recognized as a leading authority on diversity, equity, inclusion, and the power of influencer marketing, LaToya Shambo is the founder and CEO of Black Girl Digital, an award-winning agency dedicated to bridging the pay equity gap for creators of color. With a…

Rockstar — Geoff Edwards   Geoff Edwards is the Managing Director, Creative at GALE, an award-winning Business Agency that has been recognized as Adweek’s Fastest Growing Agency and Ad Age A-List Agency winner. There he relaunched the Iconic ‘Got Milk?’ campaign for the modern era. Prior to GALE, Geoff was Executive Creative Director of Media…

Innovator — Bayyina Black   Bayyina Black is an award-winning Executive Global Director of Sustainability and Impact at R/GA, dedicated to lifting up the “unders” to overcome barriers limiting their greatness. Over her 10+ year career, she has led creative and strategic purpose-driven work, championing global innovation wherever she opens her laptop. As the self-proclaimed…