Congratulations to the 2025 Advertising People of the Year
Upcoming Events
Save the Date! Summer Social
129th Annual Meeting of Members
Date: July 24th Time: 5:30pm - 7:30pm EST
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Three Questions To Ask Before Entering Conversation Around Social Issues
When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the general person in the US is exposed to somewhere between 4,000 and 10,000 advertisements a day.
Listening and Painting
The world has changed dramatically since we were founded in 2004, and so have we. We’ve grown from scrappy underdogs to global leaders, from a Brooklyn based team of 5 to a bi-coastal company of nearly 100.
Culturally Aligning your Brands Ethos in a Complex Climate
First, I want to acknowledge that brands have a lot on their shoulders in this current complex climate! They have to consider their consumers who expect empathy as well as transparency and accountability in living up to what they stand for.