Upcoming Events
Summer Social
129th Annual Meeting of Members
Date: July 24th Time: 5:30pm - 7:30pm EST
Location: Dotdash Meredith, 225 Liberty St, 4th Fl
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Key to Great Super Bowl Ads: The Client
What goes into putting together a “most talked about” super bowl ad?
A great strategy.
A great idea.
A great client that trusts their gut.
A great client that trusts their gut.
A great client that trusts their gut.
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically been seen as parties around the TV.
Super Bowl LVI: The Biggest Ad Event of the Year
The Super Bowl presents two forms of entertainment: the annual championship game of the NFL and the most notable commercials. Hundreds of millions of viewers are likely to discuss the ads just as much as the highly-anticipated sporting event. Not to mention, almost 80% of Super Bowl LV viewers watched the game solely for the ads.