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Thought Leadership From Our Members

Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory

By The Advertising Club of New York | May 8, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory. MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite,…

Up Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers

By The Advertising Club of New York | May 2, 2019

Authors: Richard Eisert and Truan Savage The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has,…

Leading The Way Through Mentorship | Julie Triolo, VP, Product Marketing, WarnerMedia

By The Advertising Club of New York | April 30, 2019

Tell us how your mentor has supported and elevated your career. Funny that this is the topic of the moment since the idea of ‘mentorship’ is particularly relevant for me…