What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store,…
If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What…
By: Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National…