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Thought Leadership From Our Members

From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

By The Advertising Club of New York | August 7, 2018

Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup…

Leveraging Upper Funnel Tactics in B2B

By The Advertising Club of New York | August 1, 2018

B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV?…

California Strengthens Privacy Projections with New Privacy Law

By The Advertising Club of New York | August 1, 2018

By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on…

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