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Making It As a Strategist: The Definitive Guide

By The Advertising Club of New York | February 9, 2015

Making It As a Strategist: The Definitive Guide By Nadine Young, Chief Strategy Officer, Vizeum US If you’ve ever overheard a conversation among strategists filling out a communications brief, you’d…

First Time Super Bowl Advertiser Hits & Misses

By The Advertising Club of New York | February 6, 2015

Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which…

Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference

By The Advertising Club of New York | February 5, 2015

On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the…

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