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BBB Accountability Program Cracks Down on Targeted Advertising Activities

By The Advertising Club of New York | December 17, 2014

Website Operators Must Provide Enhanced Notice By Richard Eisert, Technology, Digital Media & Privacy Partner and Paavana Kumar, Advertising, Marketing & Promotions Associate at Davis & Gilbert LLP   In the Better Business Bureau’s Online Interest-Based…

Anheuser-Busch Taps Aerva to Power Digital Cooler Displays for Delivering Engaging Customer Experiences in Retail

By The Advertising Club of New York | December 15, 2014

Anheuser-Busch InBev, the world’s largest brewer, set out to provide an improved customer experience that would increase brand-affinity and generate sales lift in retail stores across the country. To accomplish…

Turns Out We’re Allowed a Sense of Perspective About Advertising Now

By The Advertising Club of New York | December 12, 2014

Laura Swinton celebrates W+K’s ANDYs film and ponders the values of advertising apostasy In an industry that takes permissiveness, ranting directors, public nudity and functioning (functional?) alcoholism in its stride,…

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