Aimee L. Berger

Aimee L. Berger is a dynamic marketing leader with over 25 years of experience driving revenue through high-impact, 360º omni-channel programs and strategic partnerships. Currently serving as Vice President of Marketing at Michaels, she recently spearheaded the brand’s 2023 evolution, launching a new positioning and visual identity across all customer touchpoints in partnership with their agency, Oberland. Throughout her career, Aimee has led marketing initiatives for iconic brands including Sephora, Gap, Inc., Pottery Barn, and Sally Beauty, as well as managing high-profile licensing programs for major entertainment entities like Disney, Marvel, Mattel, Lucasfilm, and numerous professional sports leagues.  Aimee is a "customer-first" brand evangelist and retail veteran who excels at the intersection of data-driven strategy and creative storytelling.