Jimmy Smith

Throughout his career, Jimmy – a One Club For Creativity board member, 2009 inaugural ADCOLOR | ONE CLUB CREATIVE Honoree, 2012 Fast Company Top 100 Most Creative, 2017 Ebony Power 100 member and 2024 Advertising Club of NY ICON – has worked his magic in a variety of roles as an entrepreneur, environmentalist, creative director, author, video game creator, producer (TV, film and music). His work has been recognized for its fresh advertising approaches (Smithsonian’s National Museum of African American History and Culture, AICP, ANDYs, Cannes Lions, Clio, D&AD, LIA, One Show, and Time Magazine), its authenticity in video games (ESPN – “EA Sports NBA Street 2”), its TV show originality (Emmy nomination – “Gatorade Replay”) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts – “Soul of the Game, Images & Voices of Street Basketball”).

In 2011, Jimmy launched Amusement Park Entertainment, a manufacturer of pioneering creative content, entertainment and technologies, plus, unique products, and business models.

In 2013, Jimmy added TV show talent to his list of accomplishments as he appeared weekly as a judge on VH1’s reality series “Model Employee”. And in 2016 – thanks to JBL – Amusement Park Music, debuted its first hit single, the critically acclaimed “Bigger Than Us,” by Dame D.O.L.L.A. (aka, NBA All-Star - Damian Lillard).

On July 30, 2016, Amusement Park Entertainment, Mondelēz’s Stride Gum, FOX and YouTube brought to the international stage, “Heaven Sent”. In this epic live event, world renown skydiver, Luke Aikins, jumped from 25,000 feet (i.e., 5 miles up) with NO parachute, NO wing suit … Nothing but the clothes on his back … and landed safely. It also landed a Guinness World Record.

Coming out of the pandemic, Jimmy and Amusement Park Entertainment revived the Harlem Globetrotters with an NFT sitcom pilot called “Da Dogg Gone Gym” starring, Snoop Dogg.

In 2025, with the help of Dido’s song, “Thank You,” APE introduced those outside the Tri-State area to the family owned, 115-year-old electronics and mattress retailer, P.C. Richard & Son, plus, reintroduced tennis legend, Stan Smith, via the wonders AI. The AI campaign was also in support of the LeBron James, Maverick Carter and Jamal Henderson produced documentary, “Who is Stan Smith?” which debuted on ESPN and Hulu.

And to top off, Jimmy became a founding legend of the first fully functional AI ad agency, Ad Legends.

As you’ll often hear Jimmy say, “Yeshua has hooked a brotha up!”