Laura Petruccelli

Laura Petruccelli, Co-Founder and Chief Creative Officer at nice&frank, champions creative ideas that link brands to modern culture through brave actions and refreshingly honest ads. She previously served as the Executive Creative Director at Goodby Silverstein and Partners in San Francisco, where she led renowned brands and launched 7 top 10 Super Bowl commercials. Laura has been honored with the "Creative of the Year" award from Creativity and recognized in Adweek's Most Creative People in Advertising and Business Insider's 32 under 32. She's also been named one of the top 10 Next Creative Leaders by both the 3% Conference and the One Show, leading to her participation on the #TimesUP advertising panel in San Francisco. Her campaigns have received accolades at Cannes and The Effies, reinforcing her belief that great creative work should actually work.