Michael Farmer

Michael Farmer is Chairman and Chief Executive Officer of Farmer & Company LLC, a New York based strategy consulting firm for major advertisers and their creative and media agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY).

Farmer is the author of Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (3rd Edition 2019), and Madison Avenue Makeover: the transformation of Huge and the redefinition of the ad agency business (2023). He has completed a new book, Madison Avenue Revisited, to be published in 2026.

Farmer has published over 150 industry articles on Media Village and his Substack column, C-Suite Blues ( https://michaelfarmer.substack.com ).

Previously, Farmer was a Director of Bain & Company, heading (in turn) Bain’s Munich, Paris and London offices during Bain’s high-growth period in Europe.

He is a graduate of Princeton University and Harvard Business School.