Steve Metcalf

Steve Metcalf is Co-Founder, CEO, and Chief AI Officer of Ad Legends (www.adlegends.ai), the AI-powered creative platform that puts legendary advertising thinking into the hands of agencies and brands of any size. Built alongside his brother Dave Metcalf and creative partner Vince Cook, award-winning veterans of Ogilvy, BBDO, and Leo Burnett, Ad Legends trains AI on the strategic frameworks and creative philosophies of a growing roster of advertising's most celebrated creative minds, including Jimmy Smith (Wieden+Kennedy, Amusement Park Entertainment) and Rick Boyko (Ogilvy, Chiat\Day), who are actively involved in the platform as advisors and investors.

Rather than replacing agencies, Ad Legends supercharges them, giving independent shops and in-house teams the same caliber of strategic thinking and creative firepower that was once exclusive to the largest holding companies. The platform covers the full advertising workflow, from strategy and creative briefs to production-ready assets across every major channel, starting where all great advertising does: with a Big Idea.

Steve is also the co-founder and CEO of IMAGINE AI LIVE, a premier cross-industry AI conference. A serial entrepreneur and creative technologist with a background in enterprise digital strategy, including executive roles at Accenture and SAP Ariba, he has spent his career building platforms that democratize access to world-class capabilities.