Posts by The Advertising Club of New York

New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising From Ivan Guzenko, CEO & Co-Founder, SmartyAds Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This kind of marketing speaks to broader audiences of all races, cultural backgrounds, religious beliefs, sexual orientation, age or social…

Agency and Brand Magic of Embracing Intersectionality Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need to…

Not An Ordinary Sales Pitch The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced B2B buyers and sellers to go digital in a massive way. AD Club members and digital entertainment company, Collab, took inspiration from video platforms YouTube and…

HEY BRANDS, WE ARE LGBTQ+ 24/7/365 From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still…