Posts by The Advertising Club of New York
OOH:NOW CLOSING SUMMARY
OOH:NOW Client Spotlight: OATLY
OOH:NOW PERFORMANCE: EVOLUTION OF DATA & MEASUREMENT IN A REAL-TIME WORLD
OOH:NOW 2021 MARKET TRENDS: RE-ENTRY, RETURN TO OUTDOORS & SHIFTING AUDIENCES
OOH:NOW CLIENT SPOTLIGHT: BOLT24/PEPSI
OOH:NOW IMPACT, PURPOSE & CREATIVITY: WHERE OOH CONTINUES TO SHINE
Year in Review: How to survive a pandemic? Focus on relationships over revenue.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained…
Read MoreWhat’s On Next? The Future of Streaming
What’s On Next? The Future of Streaming December 17, 2020 Home Speakers Home DATE TO COME Location: Zoom Webinar; Time: 12:00-1:00pm Streaming media was the breakout star of 2020 and got most of us through the early days of quarantine. The platform not only took share from linear TV, but increased time spent watching video across devices from…
Read MoreYear In Review with Cathy Oh
From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
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