Posts by The Advertising Club of New York
The Foundation: Year In Review
In 2020, the world was rocked by a number of pandemics, the first of which was COVID-19. To adjust to the times- where quarantine became our new normal- the Foundation joined the rest of the world in cultivating a new virtual reality. Throughout the year we persevered, delivering powerful content to the talent pipeline in…
Read MoreMedia:Now
December 14, 2020 Home Videos Home Media:NOW The Evolving Video and Audio Landscape Presented by AD Club Corp. Member Dentsu Aegis at NYSBA/NAB 2020 A panel of agency executives discuss the impact of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses. Featuring: Diana Anderson,…
Read MoreYear in Review from TRUSTX
From Members David Kohl and Terri Walter of TRUSTX, a premium private marketplace, connecting the world’s most trusted advertisers and publishers How have your priorities/goals shifted from the start of 2020? We built TRUSTX four years ago to restore trust, transparency and safety to programmatic advertising. We’ve been steadfastly focused on this mission since launch,…
Read MoreYear In Review, Looking Back At Experiential Marketing
From Member Donnalyn Smith, President, North America, Momentum Worldwide How have your priorities/goals shifted from the start of 2020? Overnight, we were forced to rethink our business model of delivering Total Brand Experiences for our clients. As live experiences went dark, we went to work to create virtual solutions for our clients to be able…
Read MoreQ&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in…
Read MoreThe ADVERTISING CLUB of New York and The International ANDY Awards Announce PJ Pereira, Creative Chairman, Pereira O’Dell, as Jury Chairman
Additionally, The AD Club and ANDYs Launch Multi-Prong Initiative to Accelerate the Growth of a New Generation of Leaders The ADVERTISING Club of New York’s International ANDY Awards, the first advertising award show of the season, has announced PJ Pereira, Creative Chairman and Co-Founder of Pereira & O’Dell as the new Jury Chair. PJ is set…
Read MoreIs podcast advertising right for my brand?
Podcasts are a powerful marketing vehicle… but you should take a long look at your brand before you dive into the channel. By Eric Smith, Director, Podcast Media Meta and Google. They are the gate keepers of advertising. It’s the low-hanging fruit every marketer always goes to when they’re first starting to market their product…
Read MoreYear In Review: Looking Back At Out Of Home
From Member Brian Rappaport, CEO, Quan How have your priorities/goals shifted from the start of 2020? For us it’s about continuing to remind our clients why OOH can be a viable and measurable channel and utilizing real time data and audience metrics to prove that. In the beginning of 2020 we hadn’t gone through a Global…
Read MoreGet Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)
By Katie Genovese, Marketing Director, madconNYC (Reed Exhibitions) (Not at all a) news flash: it’s been a weird year and I must confess—in the past seven months, I’ve spent a lot more time pivoting (gross, I know) in the moment than I have shoring up my 2021 strategy. Although my budget has been set for…
Read More17th Annual AD Futures Pitch Competition
ICYMI: This November 19th 2020, marked the 17th Annual Ad Futures Competition. Congratulations to our 2020 winners: John Adams High School!! Every year the ACNY Foundation hosts up to 15 NYC high school teams for our Annual AD Future’s Competition. NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing…
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