Posts by The Advertising Club of New York
Year in Review: How to survive a pandemic? Focus on relationships over revenue.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained…
Read MoreWhat’s On Next? The Future of Streaming
What’s On Next? The Future of Streaming December 17, 2020 Home Speakers Home DATE TO COME Location: Zoom Webinar; Time: 12:00-1:00pm Streaming media was the breakout star of 2020 and got most of us through the early days of quarantine. The platform not only took share from linear TV, but increased time spent watching video across devices from…
Read MoreYear In Review with Cathy Oh
From Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads How has your company been able to maintain a positive work environment, remotely? We’ve all had to maintain a level of flexibility in 2020 that nobody foresaw this time last year. We work to overcome those challenges by embracing what’s become the new…
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
Read MoreThe Foundation: Year In Review
In 2020, the world was rocked by a number of pandemics, the first of which was COVID-19. To adjust to the times- where quarantine became our new normal- the Foundation joined the rest of the world in cultivating a new virtual reality. Throughout the year we persevered, delivering powerful content to the talent pipeline in…
Read MoreMedia:Now
December 14, 2020 Home Videos Home Media:NOW The Evolving Video and Audio Landscape Presented by AD Club Corp. Member Dentsu Aegis at NYSBA/NAB 2020 A panel of agency executives discuss the impact of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses. Featuring: Diana Anderson,…
Read MoreYear in Review from TRUSTX
From Members David Kohl and Terri Walter of TRUSTX, a premium private marketplace, connecting the world’s most trusted advertisers and publishers How have your priorities/goals shifted from the start of 2020? We built TRUSTX four years ago to restore trust, transparency and safety to programmatic advertising. We’ve been steadfastly focused on this mission since launch,…
Read MoreYear In Review, Looking Back At Experiential Marketing
From Member Donnalyn Smith, President, North America, Momentum Worldwide How have your priorities/goals shifted from the start of 2020? Overnight, we were forced to rethink our business model of delivering Total Brand Experiences for our clients. As live experiences went dark, we went to work to create virtual solutions for our clients to be able…
Read MoreQ&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in…
Read MoreThe ADVERTISING CLUB of New York and The International ANDY Awards Announce PJ Pereira, Creative Chairman, Pereira O’Dell, as Jury Chairman
Additionally, The AD Club and ANDYs Launch Multi-Prong Initiative to Accelerate the Growth of a New Generation of Leaders The ADVERTISING Club of New York’s International ANDY Awards, the first advertising award show of the season, has announced PJ Pereira, Creative Chairman and Co-Founder of Pereira & O’Dell as the new Jury Chair. PJ is set…
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