Posts by The Advertising Club of New York
Is podcast advertising right for my brand?
Podcasts are a powerful marketing vehicle… but you should take a long look at your brand before you dive into the channel. By Eric Smith, Director, Podcast Media Meta and Google. They are the gate keepers of advertising. It’s the low-hanging fruit every marketer always goes to when they’re first starting to market their product…
Read MoreYear In Review: Looking Back At Out Of Home
From Member Brian Rappaport, CEO, Quan How have your priorities/goals shifted from the start of 2020? For us it’s about continuing to remind our clients why OOH can be a viable and measurable channel and utilizing real time data and audience metrics to prove that. In the beginning of 2020 we hadn’t gone through a Global…
Read MoreGet Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)
By Katie Genovese, Marketing Director, madconNYC (Reed Exhibitions) (Not at all a) news flash: it’s been a weird year and I must confess—in the past seven months, I’ve spent a lot more time pivoting (gross, I know) in the moment than I have shoring up my 2021 strategy. Although my budget has been set for…
Read More17th Annual AD Futures Pitch Competition
ICYMI: This November 19th 2020, marked the 17th Annual Ad Futures Competition. Congratulations to our 2020 winners: John Adams High School!! Every year the ACNY Foundation hosts up to 15 NYC high school teams for our Annual AD Future’s Competition. NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing…
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