Posts by The Advertising Club of New York

From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash than spend it—making every purchase a little more precious. We saw this…

From Member James Myrick, SVP, Performance Marketing, BEN How do you think stores/brands will entice consumers on Black Friday this year? Influencer marketing will play a bigger role for stores and brands across verticals than ever before. With limitations on in-person filming for TV ad spots and a lack of large scale, in-person sales, brands…

From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide How do you think stores/brands will entice consumers on Black Friday this year? Obviously, we anticipate mass discounts and deals, but for the brands and retailers who choose this…