The Verticals: Finance  


Data-Driven Predictions & How Brands are Navigating the Future

Tuesday, November 17, 2020

Location: Zoom Webinar; Time: 12:00-1:00pm

Consumer behavior has changed drastically in 2020. This change in behavior has impacted many industries, including finance. A report by EY shared that 43% of people say the way they bank has changed due to COVID-19. The question is, how have they changed? And are these new behaviors permanent? A report shared by NPR also revealed that over half of all Americans have had their personal income impacted by the pandemic. So how has spending behaviors changed? During this session, Ogury will share new data-driven insights surrounding shifting behaviors within the personal finance sector, and provide predictions on future behaviors and we will hear from brand leaders on the impact, challenges and opportunities they face now.

  • Insights Overview & Moderated By:
    • Evan Rutchik, CRO, USA, Ogury  
  • Brand Leader Commentary:   
    • Josephine Chew, SVP, Head of Integrated Marketing for Brand & Sponsorship,  Wells Fargo
    • Tory Marlin,VP, Brand & Advertising,  JPMorgan Chase
    • Christina Smedley, Chief Marketing Officer, Robinhood