Posts by The Advertising Club of New York
Brave Brands 2019 Sizzle Reel
Brave Brands Thought Leadership Interviews
Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide
What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…
Read MoreKendall Quinn |Manager, Ad Innovation, WarnerMedia
What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models,…
Read MoreWill McFadden | Chief Creative Officer, Collab
What are some tips for a young creative to stay innovative and bring fresh ideas to the table? Receive – Ideas and inspiration can come at any time from anywhere. Always be open and ready to receive them. Get out of your comfort zone – Allow yourself to try new things and approach them from…
Read MoreAllyssa Munro | Marketing Consultant, Allyssa Munro Media
What are the most innovative trends happening in advertising now? The most innovative trends happening in advertising right now goes back to basics; authentic, raw, and impactful content. In an era where consumers value experiences over product, the most innovative brands produce video ads that aren’t forced or made up. They offer a behind the…
Read MoreDylan Hattem|Founder & CEO, DS Projects
What are the most innovative trends happening in advertising now? This is a difficult question. At a glance, the answer may be what you normally see in major headlines: “AR is The Future” or “Blockchain Will Solve All.” My approach, however, is a bit more pragmatic and overarching. I see two major trends—authentic and localized…
Read MoreThe International ANDY Awards Appoints Colleen DeCourcy as Chair for 2020
Colleen DeCourcy, co-President and chief creative officer for Wieden+Kennedy will serve as the 2020 Jury Chair of The International ANDY Awards. The announcement was made by The ADVERTISING Club of New York, the producing organization for the Awards. Under DeCourcy’s leadership, Wieden+Kennedy has created some of the world’s most provocative creative campaigns of the last…
Read MoreAdThink, What’s Trending?
October 24, 2019 Home Home It’s your chance to be a part of what the industry hails as the defining quarterly event for advertising, technology! Attendees gained deep exposure to the latest mar/tech and had the opportunity to participate in a dynamic, discussion with our panel of leading experts. The only event of its kind…
Read MoreDom Heinrich | Vice President Global of Product Innovation & LAB13, MRM//McCann
What are the most innovative trends happening in advertising now? We see a few trends rising at the moment. Many talk about how DARQ technologies will drive the post-digital wave. Distributed ledger technology, Artificial intelligence, extended Reality, and Quantum computing (DARQ) are already having an impact in disparate areas of enterprise. Imagine, 30% of all internet interactions will be…
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