Posts by The Advertising Club of New York
Inside the Fellowship: The Scoop on PwC "Night School"
What does Executive Training look like to you? In the ACNY i’mPART Fellowship, it goes beyond leadership and innovation. For our Fellows, executive training looks like long nights, deep reflection and extensive planning—in short, at the AD Club, its looks like PwC. Every year our partners, PricewaterhouseCoopers (PwC) lends its advisory services to a new…
Read MoreMeet The Fellows: Danielle Hemsley
Danielle V Hemsley aka Danie, is a left & right brain thinker, motivated by a fascination with human behavior and a love of data that enables her to uncover human truth and ‘the why.’ Danie is passionate about Diversity & Inclusion and believes that marketing and media when used properly can have a positive…
Read MoreLeif Abraham, Co-CEO, Public.com
Public.com is an investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free. We sat down with co-CEO Leif Abraham to learn about how Public is building a human-centric brand. ⚡Quick plug: Ad Club readers can receive up to $20 of free stock by signing…
Read MoreMeet The Fellows: Taylor Yarbrough
Taylor Yarbrough was born and raised in New Orleans and has lived in Houston, Atlanta, and New York City. As a graduate of Spelman College, Taylor earned her BA in Psychology. Her introduction into the advertising world came as an intern at Ogilvy & Mather in NYC where she worked on the British Airways…
Read MoreThe Verticals: Finance 2019
November 20, 2019 Home Speakers Agenda Photos and Videos Home The Verticals: Finance Marketing to Millennials & GenZ Nov. 20, 2019 Location: Helen Mills, 137-139 West 26th Street, NYC Time: 8:30-10:30am There is a massive shift within the financial landscape as younger generations demand disruption and force marketers to tackle their modern expectations of today’s brands. Traditional…
Read MoreMeet The Fellows: Ashlea Ramirez
Mexican-American Tejana and proud chingona, Ashlea Ramirez has worked on bringing various campaigns from brief to reality as a project manager – gaining experience from Wieden+Kennedy, and prior to that DigitasLBi.As a product of the Advertising Club of New York’s I’mPart Fellowship, 4A’s Multicultural Advertising Internship Program, and AAF’s Most Promising Multicultural Students Award,…
Read MoreInnovate: NY The State of OTT Measurement
November 19, 2019 Home Details Home Viewer behavior is shifting – it’s time we know where it’s heading. According to eMarketer, by 2022, more than 58% of the US population will subscribe to OTT video content services. With so much change, how should this shift be measured? In this session, you will discover how people…
Read More16th Annual AD FUTURE'S Pitch Competition
The ACNY Foundation hosted 15 NYC high school teams for the 16th Annual AD Future’s Competition, in conjunction with ADVERTISING WEEK NY. The School of Visual Arts (SVA) Theatre continues to generously support the competition, allowing students the experience of pitching in front of a professional panel of judges, in a state of the art…
Read MoreGreg Garunov | SVP Business Development, Sightly
What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical…
Read MoreAdam Shapiro|VP of Regional Sales, NY Interconnect
What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when…
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